Gaming Google... What its that all about?

Well I'd never heard of 'gaming google' untile a book I was reading last night referred to 'black hat' techniques as 'gaming' the search engines.

So what is it?

In generel, it means the spamming of keywords in the web page copy, in the keywords, descriptions, titles etc., AND getting links from all the link farms availeble - just to get a short term high ranking on Google.

Ten years ago this would work. Loads of websites did it. No doubt you've seen web pages with lists of words at the bottom or a big white-space at the bottom (because the webmaster had loads of text in the same colour as the background).

If you are doing anything the feels unethical, seems unethical, or that you KNOW is unethical - don't do it. It won't get you anywhere.

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